Standard advertising practices are so crucial; having an ad in the yellow pages of your phone e book or newspaper does a tremendous amount to bring in home based business. However, what now ? to differentiate yourself from all the other veterinarians listed in the same yellow pages? A fairly ad does not tell potential clients that you are better then the next dude with a DVM after his label.
These days more owners are researching their pet’s well being information online. Internet marketing should be an integral part of your overall marketing campaign, and can be done successfully for little if any money. Take full advantage of this medium by carrying out a few easy steps:
Your Website
You do have a website don’t you? Unless you, you should. A website can tell clients about your practice, your staff, your standards of care, and so much more. This is where the potential client can really get to know your veterinary practice in ways the ad in the yellowish pages just can’t do. You don’t need to spend a great deal of money to build your website. If you don’t desire to hire an internet site development firm, talk to your staff members – it’s likely that one of them has some web developing abilities and can produce quite a nice and effective website for you. There are also many web themes online that have beautiful animal and veterinary designs, which enable you to simply add your content, with out a bunch of coding.
Become An Expert
Yes, you are already a specialist, and by all means, a specialist in veterinary medicine, but so is that next man with the DVM. Therefore, you should show potential clients you are more of an expert then that next guy. How do you do that? It’s rather easy actually, and costs nothing, you merely write articles. Writing articles and submitting them to on the internet animal health websites is best way to become an “qualified” at any subject and it costs nothing but your time and effort. Most of the “expert” veterinarians got that way by publishing for the journals and the business publications but potential clients do not read these veterinary business publications and journals. It is advisable to become an “expert” to your pet owners by writing articles for the consumer.
Take Dr. Alice Villalobos for example, writing an oncology column for just one specific veterinary deal magazine. Dr Villalobos established fact in the veterinary community, but what you might not know is she is perfectly known in the pet owner population also. She’s taken many of her articles or blog posts and adapted them for pet owners, and has authorized these content articles for reprint on consumer websites such as AnimalHelp.Com. Pet owners from around the United States call AnimalHelp.Com requesting her call information because they’re willing to cross country for a chance on her behalf to treat their pet’s cancer.
While you may not be looking for cross-country clients, your local clientele will grow considerably once you become popular as a veterinary “expert”. Whether you practice in a small town or a big city, the local owners are undoubtedly on-line and researching you, your training, and your competitors. When they find well-written veterinary medical posts by you on one of the large national animal health web sites, your reputation will grow, it is possible to ethically attract the cases you need by narrowing your write-up subjects to specific topics, you will turn into an “expert” in the eye of one’s current and potential clients, and you will own differentiated yourself from that following guy with the DVM.
Tying It All Together
Now you’ve got a website and are writing and submitting articles for electronic publication on your own favorite animal health website. You should ensure that your author’s bio includes a connect to your website and your practice contact information. When your article is published on the animal health website, this direct website link will increase your website’s internet search engine listing rank. Your name may also get higher rankings in the search engines. When you “Google” yourself, just how many results are returned? Are they the results you want? Having multiple posts published on a respected animal health website can lead to relevant, quality results from the search engines. Add a link from your website to each of your articles published on the buyer animal health webpage. This directs your clients to your write-ups and let’s them discover your “expertise” at work.
For little to no money, you have just simply established yourself being an “expert” and – better still, more of an “expert” then simply that next guy with the DVM. Your standing, your practice, as well as your clientele will grow, and you didn’t have to take out a loan to do it!